In 2021 Lemon & Paeroa introduced a marketing campaign named "Area Manu". It commenced having a male in Area, wearing a space go well with, who jumps from a System to cost-free tumble to the bottom, and at some point landing in a very pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa began Manu Applied Sciences Aotearoa (MASA) wh